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Speakeasy with Dheeraj Sinha

U/A 13+ • Business • Technology

Speakeasy with Dheeraj Sinha is a Thought Leadership Initiative by Leo Burnett and IVM Podcasts. The podcast theme is Building Brands in the New Age. Dheeraj Sinha, CEO and Chief Strategy Officer South Asia, in conversation with Industry Experts and Leaders from diverse backgrounds, sharing their experiences and journeys in scaling up brands and businesses in India and Asia markets. An enlightening chat for listeners, full of insights, creative ideas, brand case studies, and future trends.

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    Building Brands In The New-Age Marketing Era ft. Narayan Sundararaman
    1 hr 8 min 50 sec

    Has the playbook for marketing changed from what it was two decades ago In the age of social media and influencer marketing, should marketing let go of some of the guardrails What’s the future of EVs in India Would we see a complete shift of the ecosystem to electric in a few years Or is it that, like every other change will this too will be an ‘and’ rather than an ‘or’ In Episode 5 of podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Narayan Sundararaman, Head of Marketing at Bajaj Auto Ltd. addresses the science of marketing, consumer behaviour and the future of automobile industry.  Narayan Sundararaman is a seasoned marketing professional and business leader with over two decades of experience in sectors ranging from FMCG to media to electronic vehicles. Narayan has helmed marketing at Cadbury’s now Mondelez, Star Plus and now Bajaj. Narayan’s experience spans across developed as well as developing markets and multiple geographies and cultures, particularly in India, South East Asia, Australia New Zealand and Japan. Since the beginning of his career at ITC Ltd as Assistant Branch Manager in 1995, Narayan has reached great heights. Find Narayan Sundararaman on Social Media: LinkedIn  TwitterFind Dheeraj Sinha on Social Media:Facebook  Twitter  Instagram  LinkedInCheck out our website: https://speakeasywithdheerajsinha.in/Follow Speakeasy on Social Media:Facebook  Twitter  Instagram  LinkedInFind Leo Burnett on Social Media:Facebook  Twitter  Instagram  LinkedIn

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    What's Shaping India's Digital Economy? Ft. Arvind Gupta
    1 hr 1 min

    How is digital eCommerce gearing up to match the population of the nation What are the initiatives and policymaking decisions channelled towards a positive nation powered by digital How have entrepreneurs and startups been contributing to the new era of digitalizationIn Episode 9 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Arvind Gupta, Head and CoFounder of Digital India Foundation, shares his views on how the digital transaction system and business platforms are changing the landscape of businesses in India, and the role of startups and entrepreneurs in the process.Arvind has over 27 years of industry experience, having worked in diverse sectors in a variety of leadership, policy and entrepreneurial profiles in India and Silicon Valley, USA. He has experience in Consumer Internet, Digital Media, Payment Systems, Analytics and Data Economy. Working as CEO of MyGov is a mustmention, an initiative of Prime Minister Shri Narendra Modi to empower Citizens of India with Participative Governance and digitally communicate Schemes and Policies to all Indians.Find Arvind Gupta on Social Media: LinkedIn  Twitter Find Dheeraj Sinha on Social Media:Facebook  Twitter  Instagram  LinkedInCheck out our website: https://speakeasywithdheerajsinha.in/Follow Speakeasy on Social Media:Facebook  Twitter  Instagram  LinkedInFind Leo Burnett on Social Media:Facebook  Twitter  Instagram  LinkedIn

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    Branding For The Gentlemen Of India Ft. Hitesh Dhingra
    52 min 10 sec

    How do we create a new category in a crowded market such as personal care That too for men Are Indian men finally warming up to the idea of grooming Is this an Indiawide phenomenon or just top metros And finally, in the mad rush for the unicorn status, have the fundamentals of business changedIn Episode 1 of Speakeasy with Dheeraj Sinha, we converse with Hitesh Dhingra, CoFounder MD at The Man Company, Indias first MenOnly grooming brand in India. Hitesh has in his past life cofounded a series of startups such as Tyro Media, Letsbuy.com, Trulymadly.com, and now The Man Company. Find Hitesh on Social Media:  LinkedIn  Facebook  InstagramFind Dheeraj Sinha on Social Media:Facebook  Twitter  Instagram  LinkedIn Check out our website: https://speakeasywithdheerajsinha.in/ Follow Speakeasy on Social Media:Facebook  Twitter  Instagram  LinkedIn Find Leo Burnett on Social Media:Facebook  Twitter  Instagram  LinkedIn

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    The Indian Gaming Market is Booming, And How! Ft. Salone Sehgal
    48 min 24 sec

    Gaming is set to be the next big thing. What goes behind creating a market for gaming in India What kind of games and what kind of players are coming up What’s the role of local languages and characters in this What could be the role of brands in all of this  In Episode 02 of Speakeasy with Dheeraj Sinha, we converse with Salone Sehgal about how access to mobile data is opening doors for gamers from every part of the country and taking gaming to tire 2 and 3 India how gaming platforms provide a big opportunity for brands through ingame integration.Salone is the worlds first female General Partner of a games and interactive VC fund. She has 15 years of experience as a global games new media investor, games entrepreneur, and former MA banker. She has served as a BAFTA Games Award Juror in 2017, recognized as Top 30 Women in Mobile, Top 100 Asian Stars in UK Tech, and was awarded the Iconic Women Leaders award by WEF.Find Salone Sehgal on Social Media: LinkedIn Facebook Instagram Twitter Find Dheeraj Sinha on Social Media:Facebook  Twitter  Instagram  LinkedInCheck out our website: https://speakeasywithdheerajsinha.in/Follow Speakeasy on Social Media:Facebook  Twitter  Instagram  LinkedInFind Leo Burnett on Social Media:Facebook  Twitter  Instagram  LinkedIn

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    Gaming, Content and Entrepreneurship in the New Age Ft. Anirudh Pandita
    56 min 59 sec

    With internet being democratised, entertainment is no more a luxury. Gaming and content are the new ways of digital consumption. But is this a pattern across India Or is it restricted to metro cities Can gaming indeed be a fulltime profession in India Also, how are gaming platforms approaching Metaverse   In Episode 03 of Speakeasy with Dheeraj Sinha – Season 03, we have Anirudh Pandita Founder of Loco, in the hot seat, who answers to some of the crucial questions around gaming as the next business segment in tier 2 and tier 3 cities alongside brand building in the new age. Loco is India’s leading game streaming platform which has grown rapidly over the past 12 months, with monthly active viewers scaling by 6x, monthly active streamers scaling by 10x, and live watch hours scaling by 48x since June 2020. Anirudh is also a founder and board member of Pocket Aces.  Prior to embarking on his entrepreneur journey, Anirudh worked as an investment banker at Goldman Sachs, Bank of America, and Istithmar World Capital in New York, London, and Dubai. He was recently featured on Fortune’s 40 under 40 list 2021, the second time he has appeared on the list. Find Anirudh Pandita on Social Media: Linkedin Facebook Instagram TwitterFind Dheeraj Sinha on Social Media:Facebook  Twitter  Instagram  LinkedInCheck out our website: https://speakeasywithdheerajsinha.in/Follow Speakeasy on Social Media:Facebook  Twitter  Instagram  LinkedInFind Leo Burnett on Social Media:Facebook  Twitter  Instagram  LinkedIn

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    Marketing in the Digital Era Ft. Anil Viswanathan
    50 min 44 sec

    What has changed in the process of brand building over the period of time How hasD2C product marketing been adapting to media evolution What is an effective marketingmodel for a successful brandIn Episode 8 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ AnilViswanathan, Vice President – Marketing at Mondelez India speaks about how data and technology are ushering in a new way of building brands, the effective marketing modules for marketers and the future of the D2C market.Anil joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company, across a variety of roles including Sales, Brand Category Marketing, Strategy and New Business Development. His journey in the company has taken him into Regional and Global roles and into different categories including Chocolate and Biscuits. One of his achievements, amongst many others, has been the launch of Cadbury 5Star globally, which is now present in 3 continents including markets like Brazil and South Africa.Find Anil on Social Media: LinkedIn Twitter Facebook InstagramFind Dheeraj Sinha on Social Media:Facebook Twitter Instagram LinkedInCheck out our website: https://speakeasywithdheerajsinha.in/Follow Speakeasy on Social Media:Facebook Twitter Instagram LinkedInFind Leo Burnett on Social Media:Facebook Twitter Instagram LinkedIn

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    The Ingredient Behind Brewing Success ft. Matt Chitharanjan
    34 min 34 sec

    Every week, there is a new roaster popping up and, India is seeing a sort of coffee revolution. Coffee consumption is a rising trend in India and people are adapting to the habit of drinking coffee over tea. Therefore, the food and beverages segment in India has gone through dramatic changes over the last couple of years, but the questions are – what has changed and what hasn’t for them Is India a tea market, or is there a coffee culture shaping in the country Who is the coffee audience in IndiaIn Episode 4 of Season 3 Speakeasy with Dheeraj Sinha, Matt Chittaranjan, the Founder of Blue Tokai Coffee Roasters brews interesting insights about the coffee business in India and its potentialities. Matt has his roots in India and has been brought up in the west. He specialized in Economics and worked as a Research Associate before taking a giant leap into entrepreneurship. Started as a pet project in Delhi in 2013, the Blue Tokai coffee house now has over 50 cafes in Delhi, Mumbai, Kolkata, and Gurugram.       Find Matt Chitharanjan on Social Media: LinkedIn Facebook Instagram TwitterFind Dheeraj Sinha on Social Media:Facebook  Twitter  Instagram  LinkedInCheck out our website: https://speakeasywithdheerajsinha.in/Follow Speakeasy on Social Media:Facebook  Twitter  Instagram  LinkedInFind Leo Burnett on Social Media:Facebook  Twitter  Instagram  LinkedIn

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    Building A Fintech For Indian SMEs ft. Deepak Jain
    53 min 33 sec

    How are digital loans triggering economic change for Bharat How does one stand out in a saturated category such as financing Whats behind the speed at which brands are scalingup today In Episode 10 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Deepak Jain, CoFounder at FlexiLoans speaks about how regional micro business enterprises in India are contributing towards the national economy with the support of digital loans, how fintech is shaping a new India. He also shares his views on strategy to chase IPOs for a business and cites some thoughtprovoking insights.Deepak Jain was born in a family of jewellers and moneylenders. He was an inhouse consultant with JSW Group when he decided to become an investment banker. He joined Indian School of Business and started working for ENAM in 2009. He worked for 15 years in the corporate world before being bitten by the entrepreneurial bug. Find Deepak Jain on Social Media: LinkedIn  Twitter Find Dheeraj Sinha on Social Media:Facebook  Twitter  Instagram  LinkedInCheck out our website: https://speakeasywithdheerajsinha.in/Follow Speakeasy on Social Media:Facebook  Twitter  Instagram  LinkedInFind Leo Burnett on Social Media:Facebook  Twitter  Instagram  LinkedIn

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    Breaking The Cycle Of Poverty Ft. Jithin C Nedumala
    59 min 34 sec

    It takes around seven generations for children living in extreme poverty to break outof poverty and earn a meaningful income. So, how does one break this povertycycle Do social enterprises need a strong brand purpose to build trust andcredibility among volunteers and contributors And, in this new age, what isthe role of Gen Z in social causesIn Episode 6 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3’, Jithin CNedumala, Founder and CEO of Make A Difference MAD speak about his strategicprogram that aims at breaking the cycle of poverty faced by millions of vulnerablechildren. For the newage entrepreneur, Jithin has some thoughtprovoking messagesand perceptive insights on making a business successful.Jithin founded MAD at the age of 19 and for his philanthropic contribution, Jithin wasawarded the Ashoka Global Youth Social Entrepreneur Award, Karmaveer Puraskar,Cordes Fellowship, and Youth Actionnet Fellowship.Find Jithin C Nedumala on Social Media: LinkedIn  Facebook   Instagram TwitterFind Dheeraj Sinha on Social Media:Facebook Twitter  Instagram   LinkedInCheck out our website: https://speakeasywithdheerajsinha.in/Follow Speakeasy on Social Media:Facebook Twitter  Instagram   LinkedInFind Leo Burnett on Social Media:Facebook Twitter  Instagram   LinkedIn

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    Platform for Equal Opportunities Ft. Aabha Bakaya
    44 min 7 sec

    What challenges do women face to wear an entrepreneurial hat What does it take for a woman to climb through the leadership ladder What is the role of men in boosting women empowerment In Episode 7 of the podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Aabha Bakaya, Founder and CEO at Ladies Who Lead speaks about the challenges that women face to wear an entrepreneurial hat and shares a snippet about the platform that aims at boosting women empowerment and selfdevelopment.  Aabha is a career business journalist, news anchor, editor, writer and producer. She has spent 15 years working in the media industry while being associated with major media networks as an anchor and interviewed many business stalwarts and market mavericks. Lately, Aabha has turned entrepreneur with her own company, AB Network and one of the properties under AB Network is Ladies Who Lead. Find Aabha Bakaya on Social Media: LinkedIn   Twitter    Instagram    FacebookFind Dheeraj Sinha on Social Media:Facebook  Twitter  Instagram  LinkedInCheck out our website: https://speakeasywithdheerajsinha.in/Follow Speakeasy on Social Media:Facebook  Twitter  Instagram  LinkedInFind Leo Burnett on Social Media:Facebook  Twitter  Instagram  LinkedIn 

Language

English

Genre

Business, Technology

Seasons

1

Author

IVM Podcasts

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